Every other company is writing about themselves with a bunch of word salad.

Look for yourself, search Google and read what some companies write.
Either written by Ai or someone that never had human contact the writing is cringe and meaningless.

Big companies get away with it most of the time but they have millions to waste on ads.
I presume you don’t so let’s look at this simple mistake most people make so you don’t waste money on rubbish ads.

Let’s look at an example.

You want more clients so you’re looking at marketing agency’s websites to take on your advertising and you find two website ads on Google.

Which offer sounds more appealing?
Also imagine saying both of them to someone, read them out loud.
Now you can’t tell me a human would say the first one.

I bet you couldn’t give one or two fooks about ONETWO Digitals mission.
Do you want an empowered brand whatever that means? And as for maximum exposure, well, this isn’t only fans.

If you want marketing you probably want more clients and want the company that knows how to attract them. Even if you are running a brand awareness ad it still makes sense to write like you would talk to someone, remember humans are reading it.


Don’t make this mistake and create spurious content.

Write simple headlines and paragraphs that solve problems.
Talk to your potential clients like a human being and give them an offer they can’t refuse.
What’s in it for me is what your reader is thinking.